Why use animation in a website?

It's all to easy to lose business without trying too hard

Websites are a digital hello. Just as when one meets and greets new people, the first hello is always the most important. It is the difference between them remembering your name and what you have to say or their forgetting your existence the moment you part.

Most companies - and this is especially true now, given our current economic climate - depend heavily on their website to generate new custom. More and more people, and therefore companies, will turn to web researches to find the business, service or product they require. With this in mind, it is imperative that the first impression gained by any new visitor to your site is a memorable one.

A bland website is not only a waste of the money spent on getting it up and running in the first place, it is also a scandalous waste of the site's potential for generating future revenue for your business. If visitors to your site are not inspired, do not have their attention grabbed from the outset, then they are simply going to click the Back button top left of their browser and look at the next website in their list of search results.

Potential business, lost in a moment.

Movement - "Is it a bird? Is it a plane?"

Nothing steals attention like movement. Ones eye is instantly drawn towards it. Movement holds our attention, makes us want to see what will happen next, makes us wonder what's going to be revealed.

Movement is a faultless way of telling a story. From light refracted onto a surface after passing through a patterned, architectural glass brick to logos dancing to showcase a companies history, highlighting the corporate message in a succinct high resolution ballet. From simple ticker tape changing text to complex, engineering level, multi-layered animated products - visitors are not only informed but are, quite simply, entertained. Having heightened their visual experience and excited their imagination, your product - your company - are now firmly embeded in their memory. Their first visit will be the first of many.